With burgeoning of various news channels in today’s Indian news world a stiff competition between various channels has engendered. Basically it is war for TRP’s.Now profit making and watch dog role both are the two sides of the same coin- news channels. Gaurav by means of his post ‘The News wars‘ has very rightly whacked on the piquant area like news subject matter shown on the various news channels. He has pointed out that news channels are themselves sensationalizing various events even though it doesn’t hold any significance to the common man.
Yes, Sonia Gandhi took splendid advantage of being in the spotlight by pulling her “sacrifice” move. But the spotlight itself was brought on due to the coverage being given to a story that is completely devoid of any relevance to the life of an Indian. So what is the reason behind this ill-advised focus on an otherwise lame story?
Every channel present here in arena is following the rule of blow your own trumpet and attract the attention to win the war.
That is again natural during the early stages of a business war where the focus naturally tends to be more on blowing your own trumpet, both for attracting customers as well as energizing and motivating employees. But business wars have been won only by those who, through this trumpet blowing, do not forget that it is eventually their product that will win them the game.
