The motto behind the launch of the Cricketology in simple terms is education, entertainment, and enterprise.
Cricketology has been launched by a new technology start-up named Skilworth. The team behind the start-up answered few of my questions. Here are they.
What’s the simple motto behind the launch of Cricketology?
What does the average cricket fan get out of cricket, for all the hours he spends watching, debating and following the ins and outs of cricket. NOTHING! The fan who is responsible for the millions of dollars in cricket, gets nothing back.He either gets joy or sorrow based on the performance of the team. We wanted to turn that around and give the fan something back for his knowledge and expertise.
It is a scientific and logical skill game where you apply your knowledge to make predictions on the outcome. It is for real cricket fans who understand the various factors that go into the outcome of a certain match and take decisions based on their knowledge. You have to answer only one cricket question a day and unlike a quiz, our questions are not about obscure cricket trivia.
The real highlight of Cricketology is what we call “Bonus Factors”. These are the multipliers offered against each outcome, which act as incentives for a cricketologist to believe in his analysis and make a prediction even if that seems a difficult choice.
What sort of response are you expecting?
Given that our offering revolves around cricket and the game appeals to a very basic instinct of all Indian fans to prove their expertise in some form, we would like to believe that getting numbers is only a matter of time. Right after the World Cup, we are scheduled to launch a very simple SMS based mobile version of Cricketology, which should cut across demographics and strike at the heart of India.
With the internet version during the World Cup, we have a conservative target of 10,000 real users and we are on our way to achieving this
Well, they didn’t spoke much about the user friendly features. But, it looks like they have got a good user interface and since the World Cup has begun; I assume that they can reap the most of the responses they are expecting.
