Prolific writer Rajesh Jain in his weblog Emergic writes about business in rural India. He showcases Hindustan Lever’s initiative Project Shakti that has extended its reach into 80,000 of India’s 638,000 villages!



In his post, he writes about the vast potential that rural India holds for business as urban markets get saturated.



Excellent thought Rajesh, you have actually brought up something that can be of tremendous interest not only to businesses, but the government and rural population alike.